WHILE YouTube’s parent company Google makes a show of wanting to improve the quality of users’ time online, this example tells a very different story.
Why are people aged 60 and over not sharing their wisdom, knowledge, and insights on YouTube?
Despite media coverage suggesting “mature” vloggers (anyone over 40) are up and coming in the beauty sector, there are not many successful YouTube channels that showcase skills, talents, and passions hosted by those over 60 years old.
YouTube has stopped accepting new sign-ups for the video ad production service previously available in multiple cities.
YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects.
First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US cities in March of this year. Through the Director onsite program, companies that committed to spending at least $350 on YouTube via Google AdWords would have access to professionals who would script, shoot and edit a 30-second video ad at no charge to the advertiser.
A YouTube spokesperson sent the following statement on the decision to end the service:
Having a presence on social media is a must for any new vlogger that wants to grow their YouTube channel. However, when it comes to getting results, social media marketing can be challenging if you don’t have a plan. Therefore, we wanted to go over a few tips to help you find more success on social media for your YouTube channel and vlogs by planning effectively!
There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become the largest living adult generation in 2019, with population numbers soaring to 73 million. It’s no wonder so many brands are focused on cracking this diverse, evolving segment with over $200 billion in buying power.Continue reading “Beyond millennials: Influencer marketing for older generations”
How many You Tube videos have you seen recently of a blogger going to some lavish destination, or doing something totally outlandish?
Or how many Instagram models have you seen posting with the perfect urban backdrop or beach sunset?
Their lives look pretty incredible, right?
Well in some respects, for many of them, yes, they get to do some cool things in life.
But I’m going to let you in on a little secret.
My love affair with the blogosphere started years ago. I was deeply in love in the beginning, but like all great infatuations, things cooled down over time. My brilliant post ideas did not come as fast and furious. I was faced with the challenge of figuring out how to continue to discuss topics that mattered to me, while still capturing my readers’ interest.
Lucky for me, I discovered vlogging.
YouTube is a monopsony. And that’s a bad thing.