There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become the largest living adult generation in 2019, with population numbers soaring to 73 million. It’s no wonder so many brands are focused on cracking this diverse, evolving segment with over $200 billion in buying power.Continue reading “Beyond millennials: Influencer marketing for older generations”
Wa (Japan – 和) and Sabi (rust – 錆)
A channel about finding and making videos about abandoned and rusty cars in Japan, along with many nostalgic car events which include amazing not-so-rusty cars.Continue reading “Spotlight: WasabiCars”
Jason vlogs about his adventures while living and studying in Tokyo.Continue reading “Spotlight: Jason is Lost in Japan”
How many You Tube videos have you seen recently of a blogger going to some lavish destination, or doing something totally outlandish?
Or how many Instagram models have you seen posting with the perfect urban backdrop or beach sunset?
Their lives look pretty incredible, right?
Well in some respects, for many of them, yes, they get to do some cool things in life.
But I’m going to let you in on a little secret.
My love affair with the blogosphere started years ago. I was deeply in love in the beginning, but like all great infatuations, things cooled down over time. My brilliant post ideas did not come as fast and furious. I was faced with the challenge of figuring out how to continue to discuss topics that mattered to me, while still capturing my readers’ interest.
Lucky for me, I discovered vlogging.
YouTube is a monopsony. And that’s a bad thing.